Knowledge is power! To understand a diamonds actual quality and real value, diamond education is extremely important.

You would never buy a house or a car, or make any major investment, without doing your research first. So why do many people spend thousands of dollars at a jewellery store, after looking at an extremely limited selection of poorly graded diamonds, without educating themselves first about the differences between diamond characteristics and the factors that define a diamond quality and value-

Diamonds are dynamic products that are priced in terms of quality. So when a jewellery store advertises a diamond at "20% to 50% off", it means the diamonds are of poor quality or they were priced way too high to begin with.

What defines a diamonds quality and value-

Many people have a general understanding of the "4 Cs" (carat weight, colour, clarity and cut). However there are many factors within these basic diamond characteristics that can increase a diamonds quality and value, without having to spend more. Diamond "quality" is not simply defined by the "4 Cs". A diamonds overall quality comes from the finer details within its basic characteristics, for example:

  • the tone or hue of a diamonds colour
  • the nature and location of a diamonds clarity inclusions
  • the girdle, depth and table percentages of a diamonds cut
  • the "spread" or actual visible size of a diamond in relation to its carat weight

So how do I know I'm getting the best quality and value diamond-

It's not a bad idea to have a look at some diamonds to get a feel for what you like and don't like, but never buy from a jewellery store. Buy on-line. The opportunity to get a better quality diamond, without having to spend more on price, will only come from having an extremely wide database of diamonds to compare and select from. You will not have this opportunity at a jewellery store, where the prices are much higher and the selection is much, much more limited. Unfortunately, the very limited selection at a jewellery store also leads them to promote certain diamonds as the "best", as that's the type of diamond they happen to have on hand, when in reality there are much better quality and value diamonds available on-line, at much cheaper prices.

At Diamond Exchange, we have a database of over 70,000 diamonds that are available from our worldwide inventory, as well as our international partners, associations and suppliers we have around the world. We are diamond experts who have a passion for diamonds, not salesman trying to make a commission selling whatever they have on hand. Therefore, when we recommend diamonds, it's because they're the best quality and value. Please don't hesitate to phone our knowledgeable diamond experts toll free at 1 (866) 339-9988 if you have any questions about diamonds and/or you would like us to recommend some diamonds that would be perfect for you, based on your criteria and budget. Most importantly, we encourage you to use our diamond education pages to learn about the "4 Cs" of carat weight, colour, clarity and cut, as well as the "5th C", certification, before you buy.

What is the "5th C" certification-

The diamond grading report or certification (what we call the "5th C") is too often overlooked. However, it is the only way of knowing whether your diamond has been graded to the highest standard and is a real, natural diamond, and not synthetic or enhanced. To get the best diamond quality and value, only consider diamonds that have been graded by one of the 5 largest, most respected and strictest gemological laboratories in the world: GIA, AGS, IGI, HRD and EGL USA. We recommend GIA (Gemological Institute of America) and AGS (American Gemological Society) the most highly.

Unfortunately, too many people buy diamonds at a jewellery store that have been graded "in house" or locally appraised. However, most of the time jewellery stores, appraisers and local gem labs do not have the equipment needed to test for and identify synthetic and enhanced diamonds, and sometimes their grading standards can be poor or inconsistent. Therefore, even if the price seems good, the diamonds quality and value is often poor.