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1. Why is Diamond “the smarter way to buy Diamonds and Engagement Rings”-

Diamond offers the best quality diamonds and engagement rings at the least expensive prices; guaranteed quality assurance and a 100% satisfaction guarantee with the highest standard of customer service.

2. How can I be sure that you offer the best quality diamonds and engagement rings at the least expensive prices-

Firstly, you may search our on-line diamond inventory by visiting the website and clicking on the red Diamond Search tab to select either round brilliant or fancy shape diamonds sorted by shape, carat weight, colour, clarity and cut quality or price range. Then, compare our prices with those offered by our competitors.

Secondly, we offer the best cut quality diamonds, including IDEAL, Hearts and Arrows and GIA Triple Excellent and IDEAL Square cut diamonds.

Thirdly, we offer Ethically Mined, Non Conflict, Charity Connected Diamonds – Diamonds of Hope – direct from the Mine to our V.I.P Retail Partners.

To ensure that our customers receive the diamonds they expect to get, our diamonds are certified by International diamond grading laboratories such as GIA, AGS, IGI and EGL; thereby offering you the assurance that your diamond has been graded and certified in accordance with international ISO Diamond Grading Standards by an unbiased, reputable, qualified, independent third party – not by an in-store diamond grader or local appraiser, whose opinion may be subject to bias or profit motives.

3. Do you offer custom designed engagement rings and jewellery-

Yes, in addition to the rings catalogued on our website, we would be pleased to design and custom craft your engagement ring or specialty piece of jewellery. Our jewellery experts would be pleased to talk to you about how we can assist you in crafting your perfect engagement ring or item of jewellery and even provide you with a computer generated image as well as an actual casting model of the jewellery to ensure that you are happy with the design before we actually make it.

4. Do you offer Product Assurance and a Customer Satisfaction Guarantee-

Yes, we offer a 100% satisfaction guarantee.

All of our diamonds come with a 14 day, money back guarantee, so if you were to order a diamond and it is not exactly as described in the independent grading report and any correspondence from us, you may return it to our Toronto offices within 14 days for a full refund or an exchange for something else.

We would be pleased to email you references and testimonials from customers who have purchased diamonds and/or engagement rings from us. Feel free to speak with one of our Diamond and Jewellery Experts who would be happy to email you a list of references and testimonials from some of our many satisfied customers.