Best quality Diamonds
However, the mission of Diamond Exchange from its inception was to provide our valued customers with the best quality Diamonds in the world, the exact same Diamonds you would find at ultra-high end retail stores like Harry Winston and Tiffany & Co., at fair prices that were affordable for the average consumer.
Due to our efficient, online business model, other companies in Canada simply cannot compete with our prices and selection, and in a relatively short space of time, Diamond Exchange went from that self-made website to one of largest and most respected online Diamond, Engagement Ring and Jewelry companies in Canada.
Our innovative approach and disruption to the Canadian Diamond, Engagement Ring and Jewelry industry forced literally thousands of Canadian retailers to also go online to compete with Diamond Exchange.ca.
In recent years, the online Diamond, Engagement Rings and Jewelry space has grown exponentially and customers, who just a few years ago would never have considered buying Diamonds or Engagement Rings online, are enjoying the widest selection and best diamond prices in the world.
We like to think Diamond Exchange Canada had a small part in this Diamond and Engagement Ring digital revolution, and now; it’s never been smarter, safer, more convenient or affordable to buy a Diamond from us.
And; best of all, because you are purchasing a Diamond from our on-line inventory, you will be paying far less than if you were to purchase the same stone at a jewelry shop.
With extensive experience in the areas of Rough Diamond mining and exploration, Michael has been involved in numerous projects throughout Africa and from 1980 to 1985 was involved in the alluvial mining of gold in Ghana, Africa. He has also been involved in the alluvial mining of Rough Diamonds in Sierra Leone since 2005 and has extensive knowledge of Rough Diamond mining in the Democratic Republic of Congo and Guinea.
Although he could have retired, he is still active in all aspects of Diamond Exchange Canada and is pleased to assist our customers by sharing his extensive rough and polished Diamond knowledge. Michael also continues to provide marketing experience and local knowledge of mining in West Africa as a professional consultant.
Shaun started working in customer service for Diamond Exchange Toronto Inc. in 2004, before moving to management and executive roles within the company, including sales, marketing, merchandising and product development.
Shaun LOVES Diamonds. They’ve been a part of his life since he was 5 years old and he simply loves what he does. However, he understands buying Diamonds and Engagement Rings can be scary and confusing to new customers. Also many consumers have skepticism and mistrust for the industry due to the secretive nature of the trade and the fact that many of our competitors mislead their customers with deceptive lighting and wrong information.
To overcome this, Shaun enthusiastically preserves and promotes transparency and honesty within Diamond Exchange Canada, which includes being sincere and straightforward about the Diamonds and Engagement Rings we sell.