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Best quality Diamonds

at unbeatable prices – since 2002
In 2002, a gold broker and a watchmaker founded Diamond Exchange, and built their first website… mostly because they could not find anyone to build a Diamond and Engagement Ring eCommerce website for them. Google had been founded just 4 years earlier, eCommerce was still relatively new and good webmasters were very scarce. Plus, the idea of selling a valuable commodity (like Diamonds) online was beyond the comprehension of web marketers.

However, the mission of Diamond Exchange from its inception was to provide our valued customers with the best quality Diamonds in the world, the exact same Diamonds you would find at ultra-high end retail stores like Harry Winston and Tiffany & Co., at fair prices that were affordable for the average consumer.

Due to our efficient, online business model, other companies in Canada simply cannot compete with our prices and selection, and in a relatively short space of time, Diamond Exchange went from that self-made website to one of largest and most respected online Diamond, Engagement Ring and Jewelry companies in Canada.

Our innovative approach and disruption to the Canadian Diamond, Engagement Ring and Jewelry industry forced literally thousands of Canadian retailers to also go online to compete with Diamond

In recent years, the online Diamond, Engagement Rings and Jewelry space has grown exponentially and customers, who just a few years ago would never have considered buying Diamonds or Engagement Rings online, are enjoying the widest selection and best diamond prices in the world.

We like to think Diamond Exchange Canada had a small part in this Diamond and Engagement Ring digital revolution, and now; it’s never been smarter, safer, more convenient or affordable to buy a Diamond from us.
Consider the following:
With the technology available today, like detailed Diamond Grading Reports from GIA – the largest and most reputable international gem lab in the world; ASET and H&A scope images, magnified pictures, 360° HD videos, etc., plus; Experienced Diamond Experts (not “salesmen”) at your disposal to provide advice, opinions and an expert set of eyes, it is possible to make an informed and educated decision about which Diamond is perfect for you, prior to purchasing it and without having to view it first.
In every case where magnified pictures or 360° HD videos and GIA Grading Certificates have been provided, our customers have been more than happy with the Diamonds they’ve purchased, without having viewed them in person prior. If fact, the vast majority of our customers have said the end product exceeded their expectations, as pictures and videos give you a much more detailed view of each stone than you could possibly see with an untrained, naked eye. Plus; you’re not viewing diamonds like you would at a jewelry store, where deceptive and intense lighting covers up low quality cut and colour (ever notice how even cubic zirconias look good at a jewelry store?).
Diamonds ordered from our online inventory can be picked up from our offices within 7 – 10 business days of the date you place your order and make payment. When your Diamond arrives for you to pick up from our offices, most are laser inscribed with their GIA Report Number on the girdle of the Diamond, which is your assurance that you are actually viewing the Diamond you have purchased.
Plus; our Diamonds come with a 14 Day, Money-Back Guarantee, so if your Diamond is not as described in the GIA Grading Report and any correspondence from us, you have the option of returning the Diamond for an exchange or a refund within 14 days. Most jewelry stores do not provide any exchange after you have viewed and purchased a Diamond.
And; best of all, because you are purchasing a Diamond from our on-line inventory, you will be paying far less than if you were to purchase the same stone at a jewelry shop.


Diamond Exchange Canada is still a family owned business, as it was when it was founded, with a heavy focus on Diamond Education, quality assurance, and good old fashioned friendly customer service from DIAMOND EXPERTS (not “salesmen”).
Michael Baumbach is a founder of Diamond Exchange Toronto Inc. with 35+ years experience in the global Diamond and gold industry, predominately in rough and polished Diamond trading and sales. Michael’s background includes all aspects of the gold and Diamond trade from mining through to retail, sales and professional consultancy.

With extensive experience in the areas of Rough Diamond mining and exploration, Michael has been involved in numerous projects throughout Africa and from 1980 to 1985 was involved in the alluvial mining of gold in Ghana, Africa. He has also been involved in the alluvial mining of Rough Diamonds in Sierra Leone since 2005 and has extensive knowledge of Rough Diamond mining in the Democratic Republic of Congo and Guinea.

Although he could have retired, he is still active in all aspects of Diamond Exchange Canada and is pleased to assist our customers by sharing his extensive rough and polished Diamond knowledge. Michael also continues to provide marketing experience and local knowledge of mining in West Africa as a professional consultant.

Shaun Baumbach, his son, is currently the president of Diamond Exchange Toronto Inc. Most of Shaun’s working life has been spent in the diamond industry and his passion is educating, informing and servicing Diamond and Engagement Ring consumers.

Shaun started working in customer service for Diamond Exchange Toronto Inc. in 2004, before moving to management and executive roles within the company, including sales, marketing, merchandising and product development.

Shaun LOVES Diamonds. They’ve been a part of his life since he was 5 years old and he simply loves what he does. However, he understands buying Diamonds and Engagement Rings can be scary and confusing to new customers. Also many consumers have skepticism and mistrust for the industry due to the secretive nature of the trade and the fact that many of our competitors mislead their customers with deceptive lighting and wrong information.

To overcome this, Shaun enthusiastically preserves and promotes transparency and honesty within Diamond Exchange Canada, which includes being sincere and straightforward about the Diamonds and Engagement Rings we sell.

Into the future, Diamond Exchange will continue to innovate and empower our customers with honest information and education, to help them navigate the important decisions consumers face when choosing Diamonds and Engagement Rings, and we’ll always ensure our customers are secure, confident and happy with their Diamond Exchange Diamonds, Engagement Rings and Jewelry.